Up Magazine is a campus publication I co-founded during my sophomore year at Miami University, Fall 2008. The magazine focuses on fashion and culture, which it delivers through diverse articles

Developed, researched and wrote a thesis paper, titled ‘Challenges Faced by Digital Agencies in Collaboration with Clients and Clients’ Agency Partners While Creating Integrated Marketing Communications‘. This study investigated the

Project Outline Created brand positioning and marketing campaign for a new glue product. Features to be included in the report consisted of logo, package design, viral campaign and in-store product

Project Outline Our team was tasked with developing an integrated brand building campaign for American Eagle’s Aerie brand, while focusing on their archetypal 21-year old consumer. Key Individual Tasks Within