Education

B.S. Business-Marketing and B.S. Interactive Media Studies, May 2011
Miami University, Oxford, OH
Summa Cum Laude
GPA: 3.94

Farmer School of Business Pacific Rim Program, Summer 2009
Studied international monetary policy, business and East Asian culture in:
Beijing and Shanghai, China • Seoul, South Korea • Tokyo and Kyoto, Japan

Experience

TPN – Chicago, IL, Spring 2011-Present
Account Coordinator, Cricket Wireless, July 2011-Present
• Developed and maintained timelines for all TV, Radio, OOH and ROP projects
• Managed all field marketing requests
• Assisted the Account Supervisor to manage OOH & Radio supporting the launch of Cricket in five US markets
• Coordinated TPN Production Studio new business pitch and facilitated studio transition

Planning Intern, May 2011-July 2011
• Researched retailers and compiled in-depth Retail Profiles for 22 grocery retailers
• Analyzed focus groups and in-depth interviews to find key insights for a New Business pitch
• Assisted senior management in preparing the presentation deck for a New Business pitch

Leo Burnett – Chicago, IL, Summer 2010
Account Management Intern
• Developed centralized archive system for Kellogg’s TV advertising
• Analyzed 1,700+ historical spots for Kellogg’s brands including Frosted Flakes and Corn Pops
• Contributed to brainstorming sessions for Morningstar Farms’ “Un-resolution” campaign

Healthetreatment – Boston, MA, Fall 2010
Social Media Intern
• Created communities using social media platforms to drive traffic and user registrations
• Developed relationships that increased online visibility and awareness of HealtheTreatment
• Participated in discussions about user experience and acted as an advocate for current users

Leadership

Up Magazine – Oxford, OH, Fall 2008 – Spring 2011
Marketing Director, Business Manager & Cofounder
• Led a sales team of 12 to sell advertisements to local businesses
• Designed advertisements and constructed the website
• Promoted the magazine through print advertising, social media & events
• Oversaw budget of $19,000 for entire organization

The Nielsen Company – Cincinnati, OH, Spring 2011
Interactive Team Lead, Highwire Brand Studio
• Developed a digital communication plan for Procter & Gamble’s Pringles brand
• Created interactive games, social media recommendations & overarching campaign ideas

Procter & Gamble, Global Business Services – Cincinnati, OH, Fall 2010
Marketing Team Lead, Armstrong Interactive Senior Capstone
• Developed a data visualization iPad application for 300 Procter & Gamble leaders
• Led a team of 5 to conduct marketing research and form a commercialization plan

Proficiencies

Adobe Photoshop, Illustrator, InDesign, and Dreamweaver, SAS, Microsoft Office, WordPress Google Analytics, (x)HTML, CSS, SQL

Honors and Awards

Graduated Summa Cum Laude
American Marketing Association Student of the Year Award, 2010 and 2011
Beta Gamma Sigma
President’s and Dean’s List, 2007-2011